July 20, 2017 |
Behavioral interventions are often complex, resource intensive and extend beyond healthcare settings. Combined with the lack a market driven, regulatory structure of medical interventions; behavioural interventions often fail to be adopted. Facilitating the adoption of these interventions is now the priority of the Office of Behavioral and Social Sciences Research (OBSSR). Here to discuss the challenges and opportunities associated with this priority is William T. Riley, author of a commentary on this topic published in Translational Behavioral Medicine.