Have you ever wondered why it's so hard to stick to that diet or exercise routine? Researchers at Science Of Behavior Change are wondering that, too.

A lot of work has been done in the field of behavioral medicine in order to help people make healthy choices, and some of that work has been successful. The problem is that even when these efforts are successful, we don’t know why or how they worked. Understanding why successful behavior change occurs is the key to getting it to happen again.